Module 1 – Get Ready to Grow Your Audience
You need to be prepared both mentally and practically before you start to build your audience using social media.
In this first module, you’ll learn how to set your audience growth goals, establish the right audience-growth mindset for success, and evaluate the elements you already have in place to grow your audience.
Lesson 1: Why Grow an Audience Using Social Media
You'll identify why and how to set audience growth goals and establish the mindset that will help your students achieve those goals.
Lesson 2: Set Up for Audience Growth - In Lesson 2, you'll evaluate what you already have in place to grow your audience, so that you can identify gaps for further action, including making sure you're set up to add people to their email list.
Module 2 – Step 1: Get to Know Your Audience
Researching your target market is one of the key tasks any business needs to complete and regularly revisit. You have to be able to describe your ideal customer as if they were someone you knew.
In Module 2, you’ll dig deeper into how to understand your audience and find out where on social media they prefer to interact. In this way, you can tailor your audience-building approach to resonate with their ideal customers.
Module 3 – Step 2: Attract Your Ideal Audience
Attracting an audience on social media isn’t about quantity but about quality. You need to be interacting with the people who want to know more about you and how you can help them.
In Module 3, you’ll discover tactics you can use to attract your target audience to your social media platforms and encourage followers to join your email list. That way, you can start to engage and build relationships with your followers through both social media AND email.
Lesson 1: Build Your Audience - In Lesson 1, you'll learn how to use social media to attract your audience to become followers, so that you can start to engage and build relationships with them on their preferred platforms.
Lesson 2: Use Social Media to Build Your Email List - In Lesson 2, you'll learn how to encourage your followers to click through to your opt-in lead magnets, so that you consistently add subscribers to your email list. You should never rely just on social media for relationship-building!
Module 4 - Step 3: Engage and Nurture Relationships Before You Sell
Before you can promote anything or make any sales, you MUST build trust and engagement with your followers.
In Module 4, you’ll learn how to nurture the relationships you've already created on social media and engage more deeply with your audience, so that they become potential customers.
Module 5 – Optimise Your Audience Growth
You’ve spent a considerable amount of time and effort growing your audience, so you’ll want to make sure that you sustain the following you’ve built.
In Module 5, you’ll explore advanced techniques for audience-building that you can use when you’re ready, so that you can continue to expand your market reach and make more sales.
Module 6 - Review and Refine
In this final module, you’ll learn some tips to get even better results from your audience-building efforts. .